Welcome to Doller Consulting Group
Doller Consulting Group is a specialized semiconductor memory consulting firm based in Northern California. Leveraging decades of industry experience, we provide expert insight at the intersection of technology, business strategy, and competitive market dynamics. Our team is dedicated to helping clients navigate the complex memory landscape with clarity, precision, and actionable guidance.

About Our Founder
Ed Doller is a seasoned leader in the semiconductor memory and storage industry, bringing over 40 years of deep expertise and innovation to the field. His career spans a series of influential roles at some of the world’s most respected technology companies.
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Most recently, Ed served as Vice President and Corporate Officer at Micron Technology, where he was Vice President & Chief Strategist of the NAND Solutions Group. In this role, he was responsible for driving strategy across the SSD product portfolio, NAND development, and next-generation memory initiatives. He also previously led Micron’s Enterprise Storage division as Vice President and General Manager.​ Ed joined Micron in 2010 through its acquisition of Numonyx, where he held the position of Chief Technology Officer. Prior to that, he played a pivotal role in Intel’s Flash Memory Group, eventually being named Chief Technology Officer in 2004. At Intel, he led the team that developed the business plan for 3D XPoint™, a major innovation in memory technology. Ed was also a key driver in the NAND Joint Venture with Micron and the spinout of Intel's NOR business. ​ Ed began his career at IBM, where he held several advanced roles focused on semiconductor memory development.
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With a legacy of leadership and technical vision, Ed continues to shape the future of memory and storage solutions through his work today.
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Offering Value That Makes a Difference
Learn About Our Services
At Doller Consulting Group, we offer deep technical expertise and strategic insight built on decades of real-world experience in the semiconductor memory and storage industry. We help clients navigate today’s dynamic market landscape with informed guidance across a range of technologies—including NAND, Solid-State Drives (SSD), and next-generation memories—and the evolving markets they serve.
Our services include:
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Technology and Market Strategy – Insightful analysis and recommendations that bridge technical innovation with business objectives.
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Product and Portfolio Guidance – Advisory on product direction, portfolio positioning, and competitive landscape.
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Business Plans – Expert evaluation of business plans with a focus on market alignment and investor-ready strategies.
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Expert IP Support – Trusted expertise for intellectual property matters, including litigation and patent strategy.
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With a unique blend of hands-on technical depth and business acumen, we deliver unmatched perspective and value. Few teams offer the same breadth of knowledge and proven industry leadership.
NAND Flash & DRAM
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Market Size
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Supply / Demand
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Competitive Landscape​
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3D Memory
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Scalability Challenges
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Market Consolidation
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Charge trap vs. Floating Gate
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New Entrants - China's role

Solid-State Drives (SSD)
Market TAM
Competitive Landscape
Supply/Demand
PCIe vs. SAS vs. SATA
Customer Usages
Client vs. Enterprise
Controller Technology
Comparison to Hard Disk Drives (HDD)

Next Generation Memories
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3D XPoint​, RRAM, MRAM, CBRAM
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Competitive Landscape
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How do they compete with NAND & DRAM
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Customer Usages
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Obstacles to market entrance
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Value propositions vs incumbents
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Go-to Market Strategies
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Third party business plan reviews and evaluations

Other Services
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Litigation Expert Witness
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Intellectual Property (IP) Help
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Pricing Strategies
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Third party business plan reviews and evaluations
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Go-to-market Expertise
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Customer Acquisition
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Market Segmentation
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Key Note Speaking

Our unique combination of technical and business breadth is second to none.
Meet a Few of our Clients
Past Clients




Get to know more about the partners and clients we’ve enjoyed working with over the years.